What Immigrant Entrepreneurs Teach Us About Resilience
Anslem Oshionebo reflects on the resilience, thrift and community that make immigrant entrepreneurs so effective, and what every founder can learn.

Some years ago I wrote a series called Challenges of an Immigrant about language barriers, discrimination, building community and finding confidence in a new country. Since then I have met many immigrant founders in the United States and elsewhere, and I keep noticing the same strengths.
Comfort with starting from zero
Immigrants have already rebuilt their lives once: new country, new credentials, new networks. Starting a business is a smaller leap for someone who has done that. Risk feels familiar rather than paralysing.
Thrift and discipline
Many immigrant businesses are built without venture capital, funded by savings and family support. That forces discipline: every expense justified, every customer valued, cash flow watched closely. Those habits make companies resilient when markets turn.
Serving overlooked customers
Immigrant founders often see needs that others miss because they lived them: sending money home cheaply, finding familiar food, navigating systems in a second language. My own work in international money transfer grew from exactly that kind of need.
Community as capital
Churches, associations and extended families provide early customers, advice and trust. Communities that support one another create opportunities that no single person could.
Bridges between markets
Immigrants understand two worlds. That makes them natural builders of trade, investment and technology links between countries, including between the United States and Nigeria.
Lessons any founder can borrow
- Start before you feel ready. Many immigrant businesses begin as side projects, tested with real customers before any big investment.
- Keep costs low. Shared spaces, family help and careful spending extend runway and reduce risk.
- Know your customer personally. Serving a community you understand leads to products that fit real needs.
- Build trust first. Reputation travels quickly within communities, so reliability becomes a marketing engine.
- Reinvest steadily. Profits often go back into the business, growing it without heavy debt.
Barriers worth removing
Immigrant entrepreneurs often face limited access to credit because they lack a local credit history, unfamiliarity with local regulations and licensing, and networks that do not yet include investors or large corporate buyers. Banks, chambers of commerce and local governments can help through credit products that consider foreign or alternative histories, plain-language guidance on permits and taxes, and supplier diversity programmes. Every barrier removed unlocks jobs and economic growth.
Bridges between markets
Immigrant founders frequently connect their new home with their country of origin: importing goods, exporting services, investing back home and transferring knowledge. These bridges create trade, remittances and investment flows that benefit both economies. In an era of global supply chains and remote work, that ability to operate across cultures is a competitive advantage.
A leader's view: what established companies can learn
Large organisations often struggle with exactly the strengths immigrant entrepreneurs display. They find it hard to start small, to serve customers they do not understand, to keep costs tight while experimenting and to build trust in new communities. Leaders can learn from immigrant founders in several ways.
First, start small and close to the customer. Test new products in a limited market, talk to customers directly and adapt quickly. Second, treat community as a growth channel: trusted networks and referrals often outperform expensive advertising. Third, value people who can bridge cultures and markets. Employees with international backgrounds often see opportunities and risks that others miss.
Companies can also support immigrant entrepreneurs directly through supplier diversity programmes, mentoring and partnerships. Many immigrant-owned businesses are reliable suppliers with deep knowledge of specific markets. Including them strengthens supply chains and communities. From my own experience as an immigrant, finance professional and founder in Dallas, I know how much a single opportunity, a first contract, an introduction or a fair hearing, can change the trajectory of a business and a family.
A season of gratitude
At this time of year, I am grateful for the opportunities my adopted home has offered, for the community that welcomed me and for the roots that still shape me. To every immigrant building something new: your struggle is not wasted. It is your advantage.
Common questions
Why are immigrants more likely to start businesses?
Many bring a strong drive, comfort with risk, community networks and insight into underserved customers, and some face barriers in traditional employment that push them toward self-employment.
What challenges do immigrant entrepreneurs face?
Limited local credit history, unfamiliar regulations, smaller professional networks and difficulty accessing investors and large corporate customers.